Last updated: 30 April 2025
This Cookie Policy explains how Belrose Fashion (operated by Van Eersel Ecommerce, Netherlands) uses cookies and similar technologies on www.belrose-fashion.com ("the Site"). It applies to all visitors and complies with the General Data Protection Regulation (GDPR), the Australian Privacy Act 1988, and Google Merchant Center requirements.
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They help improve your browsing experience, remember your preferences, and collect anonymized analytics.
2. Types of cookies we use
Strictly necessary cookies
Required for basic functionality such as shopping cart access, user authentication, and secure checkout.
Performance and analytics cookies
Used to understand how visitors interact with the site, including pages visited and browsing behavior. Examples include Google Analytics and Hotjar.
Functionality cookies
Remember choices you make (e.g., language or region) to enhance usability.
Marketing cookies
Used (with consent) to deliver personalized ads and track effectiveness of campaigns, e.g., via Meta Pixel or Google Ads.
3. Tools we use for tracking
- Google Analytics: to collect anonymized statistics about user behavior
- Hotjar: to analyze user experience through heatmaps and session recordings
These tools do not personally identify users. All data is handled according to GDPR and local laws.
4. Managing your preferences
Upon your first visit, you will be shown a cookie banner with options to:
- Accept all cookies
- Reject non-essential cookies
- Manage preferences by category (e.g., analytics, marketing)
You may change your cookie preferences at any time via the “Manage Cookies” link in our website footer or through your browser settings.
5. How to disable cookies via browser
You can disable cookies directly in your browser settings:
Note: Disabling cookies may affect your ability to use some website features.
6. Data controller
- Company Name: Van Eersel Ecommerce
- Website Name: Belrose Fashion
- Registered Address: Adriaan Brouwerstraat 33, Kaatsheuvel, North Brabant, 5171 ZA, The Netherlands
- KVK (Chamber of Commerce) Number: 93929706
- VAT Number: NL866577361B01
- Email: support@belrose-fashion.com
- Phone: +61 480 810 756
7. Changes to this policy
We may update this policy from time to time to reflect changes in legal requirements or our practices. Updates will be posted here with a revised “Last updated” date.
For full details on how we process your data, please see our Privacy Policy.
